“ Nostalgia a really nice complement to the strategy, but I wouldn't say is a requirement for us. "So, it's a really big part of our brand strategy to make sure that we're delivering the best-tasting French Vanilla that we possibly can, and our repeat rate has grown significantly over the last couple of years as we've driven trial on that business.”Ĭonsumers also are looking for nostalgic flavors, including seasonal favorites like pumpkin spice to licensed products that tap into a sense of nostalgia like International Delight's Friends-inspired Manhattan Hazelnut Mocha coffee creamers, she added. “ Our strategy really is focused on delivering both that core delicious flavor that our consumers are looking for, which is number one French Vanilla and then number two we see caramel macchiato," Goodwin said. 26, 2023, according to Circana MULO data. International Delight’s French Vanilla flavor held nearly 30% of total creamer sales for the 52 weeks ending Feb. While vanilla remains a popular flavor for a host of applications, the richer-tasting French Vanilla flavor has become a staple for coffee drinkers and is the go-to creamer for many consumers, Goodwin said. The consumer behavior is kind of like you wake up in that first cup, you want something that you can rely on.” From French Vanilla to limited time offerings: Coffee drinkers stir up flavor combinations “ We see consumers generally interested in and have potentially two flavors in their fridge at all times, but always one of them is their core favorite, and that often is French vanilla. Emulsifiers, stabilizers, hydrocolloids. Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).
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